Before I got the free copy of the Right Choice Magazine, I was actually skeptical and thought this is just going to be another shopping magazine but all my thoughts about this magazine proved wrong when I actually got the free copy and went through it and read it from page by page!  Yes, almost all the pages are readable some other boring regular magazines where you would be able to read only 25% of its total content.

While Which Right Choice magazine is a complete shopping guide magazine, it has many views and reviews on various products that we use and experience in India.  All the reviews are well thought out and of good quality and looks like involve a whole lot of research before it comes into print.

No Advertisements:

Which? Right Choice Magazine in India does not actually carry even a single advertisement in their magazine except for their own advert explaining how they review the products, etc.  This is indeed a refreshing move by them considering the other magazines in India which carries almost 70% of their pages with advertisement but still charge the readers with huge charge!  For example most of the tech magazines like Digit, Chip, etc., over charge you with their magazine price yet still they carry almost 50% of their page with advertisement.

Also Right Choice Magazine does not carry ads to make sure that they are offering unbiased reviews of the products they write, unlike others as quoted by them.  Which Right Choice magazine seems to really be an independent Expert Advice that we can trust.

Eye Candy:

All the pages look colourful and informative with a whole lot of reviews, articles filling from front cover to back cover.  They have designed their magazine in such a way there is never a dull moment (or page) due to lack of those colorful advertisements!  The entire magazine looks pleasing to the eyes.

Reviews:

Rather than sticking to a particular section of products or brands, their magazine try to fit in most of the products that we use regularly or daily, like June issue carried the super market reviews, coffee machines comparisons, microwave ovens, health information, info about various fixed deposits, comparison of two famous hair dyes, exhaustive testing and rating of top DSLR cameras, etc.

Also they feature regular pages like consumer affairs where you will find useful info about consumer awareness, consumer protections, consumer laws, consumer rights, etc.  Also they have regular features like First Look, 10 ways to…, spin doctor, data tables, what’s in it?, letters, etc.

Price and Value:

Although, priced a little high at Rs. 75, which is indeed justifiable because of lack of advertisements in the magazine, it is worth every Rupees spent on it.  This is a great magazine to buy if you are a shopping buff or wanted to keep yourself updated on happenings on the shopping world.  Hope Which Right Choice has a great future in Indian market because of the freshness and uniqueness that they have brought to India.