As expected, now all the DTH Service providers are vying for a space on the premium DTH platforms to target the niche audience after their successful stint at the regular DTH service.  And Sun Direct has taken the initiative and first step towards that by announcing their new Sun Direct HD DTH Service.  This is a first of a kind and only Hi-Definition DTH service in India at least now.  This service of HD DTH from Sun Direct is being targeted for the the high-end LCD or Plasma TV owners.  It is being launched all over from today, i.e., March 10, 2010.  Here is a intro review of this new service:

With this Sun Direct HD you will get not only the amazing picture clarity but also some exceptional and unbelievable options to watch television henceforth.

sun_direct_hdFeatures of Sun Direct HD:

It is said to be that the picture clarity of this Sun Direct HD is said to be at least 5 times sharper than when compared with the regular TVs.  This HD service also comes with wide aspect ratio of 16:9 to make and view the image to be as real as it should be.  And when it comes to the sound, this comes with the 5.1 Channel Dolby Digital Surround Sound to give you the theatre effect at home.

Special Features:

Sun Direct claims that you can watch special HD channels that are available in India like Sun TV, National Geographic HD, Colors, Discovery HD World and other regional HD services in Telugu and Tamil HD movies and music services as well.

What You Need:

You should own an HD TV and have surround sound and HDTV cables and of course Sun Direct HD to enjoy this service to its full.

Also for the first time now you can watch DLF IPL 2010 in pure hi-definition experience with the Sun Direct HD and as a extra special feature of being able to watch the IPL totally ads-free.  This special advertisement-free DLF IPL is available only on SET Max with the Sun Direct HD it seems.  Considering the number of ads you ought to watch during IPL with all sorts of breaks being introduced like strategy break, etc., this is indeed a great move to watch IPL without any irritating ads, but considering in the previous editions it was the Vodafone ZooZoo that caught more attention than the actual IPL itself, we will need to see whether it is indeed worthy or not and what they would show during those ad-free period.

Anyway, the price of this Sun Direct HD service is announced as Rs. 9990 which is a price being announced in Chennai or South India (and it may vary elsewhere, better check their website www.sundirecthd.in for more details.  This price includes installation as well as activation charges plus 1 year metro pack subscription with more than 100 channels included, as well as 1 year HD pack subscription which consists of special HD Channels.

The Sun Direct Helpline is 3940 8585 in case you are planning to book it or ask any queries.