Hindustan Unilever PureIt Review
When it was launched, Hindustan Unilever Pure-It was said to be the most cheapest of all the water purifiers available in India, at just Rs. 1500. It is now priced at Rs. 2000 only, it can still qualify as the cheapest water purifier in India. It actually assures us of 100% freedom from most of the water-borne diseases in India like Jaundice, typhoid, diarrhea, cholera, etc. Pure-it is said to have a feature namely Pureit germkill action where it has some features which function in keeping the water as pure as boiled water. I myself had brought it after going through various Pureit reviews though.
Why Pure-It
With Hindustan Unilever’s PureIt, you don’t have to boil the water and there is no gas required to get it work or even it does not require electricity. Unlike any other water purifiers like Aqua Guard or others, this Pure-It does not require continuous water supply via a tap and hence no additional plumbing or maintenance is required. The water tastes better than the tap water for sure.
Features:
PureIt comes with a capacity of 18 litres at a time, which is inclusive of the
whole chamber in which you pour the water and store. It is made of high quality plastic material and hence no odour and is absolutely safe to store water.
Colours:
Pure-it comes in two colours namely Burgundy and Royal Blue.
How Pureit works?
Pureit has four way filtration procedure and these four processes makes the regular tap water into drinkable and safe water to drink straight from it without any additional boiling or further purification.
Pureit has a special Microfibre Mesh which is the top part in which you pour water and this is where all the visible dirt is removed. Secondly the water enters the compact carbon trap where the remaining dirt, pesticides, and harmful parasites are removed. Thirdly the Germkill Processor where the pre-programmed chlorine release technology is released and the germkill power which is stored inside kills all the harmful bacteria and viruses. Next, the polisher, where the water is further purified by removing the excess chlorine, as well as making the water clear, odourless as well as the tasty.
Germkill Life Indicator:
This is the special indicator which will tell us that we need to change the Germkill Kit or otherwise popularly known as Pureit battery. There will be special indicator where we can see it to be in white colour and once it starts changes the colour to red, at least 75% red then it is time for us to get ourselves a new Germkill kit by calling the Pure-It Helpline. With the advanced the auto switch-off facility, you will not be able to get water once the indictor fully turns into red and hence posing as additional safety mechanism and thus you get only pure drinkable water always.
Price:
At present the price of Pure-it is Rs. 2000 which is inclusive of all taxes and charges. The germkill kit costs Rs. 365. This battery can be brought by calling the Hindustan Unilever Pureit customer care number 0-9223 200 200. And as they claim we can get water at the rate of Rs. 1 per 4 litres via the Pureit water purifier.
This Pure-It water purifier from Hindustan Unilever claims to us that the water we get from this is as safe as boiled water. Just note the point here, that it is only as safe as boiled water and not as safe as mineral or as pure as mineral water. I guess you get all the benefits of a boiled water if you use the Pure-it. Overall this water purifier can be claimed be the cheapest but cannot be claimed as to be as safe as any other advanced water purifiers like reverse osmosis or Ozone based water purifiers that major brands like Aquaguard, Philips, Whirlpool, Kent, etc. have.

April 1st, 2010 at 1:53 pm
R/Sir i want to complaint you about u r executive who came to our house TOAY (1/4/10)IN EVENING 6 PM for exchange the battery of pureit,but for payment i have 500Rs & asked him for change , u r executive misbehaved & tell me to call directly to company for battery.
Mr.Sandeep and satish visit to our house.
kindly take neccessary action against them & appoint executive who r well mannered. hope that u react to our complaint and reply soon and make arrangement for exchange of battery.
Dr.C M Keshari
April 19th, 2010 at 6:19 pm
There is a change in Pure-It Helpline Number, just make a note of it in case you want to order the battery, refills, etc., It is 1860 180 1000
April 26th, 2010 at 2:22 pm
Dear sir,
I am jaipal sadhwani resident at amravati i was purches aqua water purifire product no is R P B0500233302 in a date of12/5/2008 in the name of pryag readymead amravati i have complet to ur product no body came after purchesing this product as wel as i have not water came in to the jar also supply pipe break thats why i am very fustret can you send ur exicative in my shop as erly as possibal .shop pryag reaydemade shop no L9 khatri complex amravati mahahrashtra
April 28th, 2010 at 5:53 am
Be Cautious while taking pure-it.
I took pure-it in the month of september-2009. Daily a maximum of 3 liters i am using. And i have not used it for 2 months as i am out of city. The battery indicator is completely white. Even i am using it daily from 3 months the battery kit is completely white, the same is observed with my friends also. My friends are using the same from 1.5 years and their battery kit is still not become red. Usually the indicator will become red slowly after using it. Once it become 80% red we should ready to purchase. My Battery kit is white always and it never shown at least 20% red. But suddenly my battery kit become red completely in one day.
I had a talk with customer care regarding this. The guy replied politely that it is because of manufacturing defect, don’t worry our executive will come and change it and you need not worry to pay for it.
But the game started now. Executive telling that we are not concern about manufacturing defect, u need to purchase it. He is not interested to listen the situation also. And his senior also speaking similar to that.
I again called to pure-it customer care, they are also started talking that you have to purchase that as it is being used by you from 8 months. But they are not listening that my battery kit expires suddenly. The customer care executive transferred my call to their senior official he said that no problem we will solve it. But no action. I am calling daily to pure-it but no one is coming and changing the kit every time i call to pure-it they only replies that since it become red you have to Purchase it.
Few of the Germ Kill Battery kits have manufacturing defects, but pure-it executives & customer care officials respond differently for this situation.
July 27th, 2010 at 7:37 am
hey..thanks alot people..for the good review that u guys gave….IT REALLY HELPED….i wil be carefull and will not proceed with my plans of buyin pureit…..
July 28th, 2010 at 5:35 pm
very pathetic services of pureit i will suggest all the new members not to buy pureit i have requested for battery replacement but no body turn around………….. because of that we faced lots of problem me and my husband were hospatilised………
September 17th, 2010 at 12:21 pm
after sales service is very bad,i order my battery kit on 15-09-10,and still not get deliver,3 days past i m still calling,and their executive i think are helpless and don’t have any power over their service personal.
September 17th, 2010 at 4:18 pm
i want a pureit refill battery.from where i can purchase it.i have been using it for more than 2.5 years.please do reply.please give the contact number of nearest sevice center.
im form kerala state.cochin city,ernakulam district,place palarivattom janatha.
September 19th, 2010 at 5:31 pm
kindly donot contact me( dr cm keshari )on ph. no.for pureit enquiry i am a custumor just like u not a employee of pureit have written my complaints now i donot want to publish kindly delete it from u r site.
thank you